Finance & Insurance

Our key expertise has focus on the following fields:

• Feasibility Study and Consulting on Market Entry: ACMR provides market access marketing and consulting services, determines the market entry opportunities and threats through exploring the industry chain of the downstream and upstream industries.
• Research on the Insurance Market and Segments: We do an in-depth research on the Insurance Industry and its regional, product and user segments, and help clients discover valuable potential target markets (products, regions, and group and individual consumer groups).
• Research on Insurance Competitors (Product, Price, and Strategy): We provide analysis on the market competition and trend; discover industrial competition opportunities and threats, as well as the strengths and weaknesses of competitors through case studies.
• Research on Insurance Users (Product Satisfaction, Brand and U&A): We can gain knowledge of the demand and purchase motives of users, and analyze their purchase habits and features.
• Research on Insurance Channels: We do an in-depth analysis on the framework of insurance product channels, and forecast future distribution channels.

Project Experience

• Research on the Chinese Life Insurance Market
• Research on the Chinese Health Insurance Market
• Research on the Insurance Channels in China
• Research on the Individual Insurance Consumers
• Research on Group Insurance of Corporate Customers
• Research on the Chinese Supplementary Pension Market
• Research on Enterprise Annuity Customers
• Research on the Ways of Cooperation between Banks and Insurance Companies
• Research on the Insurance DM
• Feasibility Study on the Enterprise Annuity Market Entry
• Consulting on the Entry of Group Insurance Market
• Consulting on the Entry of Health Insurance Market