Automotive and After-sales Service Markets

ACMR offers professional consulting services on the automotive market, with focus on the following four aspects:

• Retail Research: With the support of the census and monthly monitoring data, ACMR offers comprehensive value-added services on the tire retail research, including channel saturation, channel expansion, agency selection, analysis of competitors' channels, value chain analysis, promotion activities evaluation, analysis on distribution and market penetration, market size and shares estimations and forecasts.

• Dealers Research: Tracking the dealers' quality in terms of distribution coverage, satisfaction and loyalty; dealers' implementation in terms of service quality, price and promotions offered to customers and dealers' execution of suppliers' policies, including management, pricing and promotion policies.

• User Behavior: This is a package of services aiming at resolving various problems throughout the product life cycle curve – from strategic analysis and product development to brand and advertisement management and user management.

• Competitive Research: This includes services tailored to client's research needs on competition, offering in-depth analysis on the basis of competition, competition grouping, competition trends, SWOT competitive analysis and competitor's future market strategies.