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Market Size and Market Segmentation

Service Introduction

Market size and segmentation help you know the precise size of the market you are interested in, enabling you to accurately evaluate the current market situation and future development, and establish market strategies with our data support.

• Market Size: How big is the potential market?
• Market Segmentation: How big is the exact market for you? Where are your clients in terms of industrial sectors and regions? Which types of clients will you focus in marketing strategy?

Applications

We provide service on the market size and segmentation for all types of markets and participants. This knowledge is particularly important in highly competitive markets. Our clients can compete better and gain advantages in the market by performing properly in a competitive environment.
The market size and segmentation research service is applicable to

• Full competition markets, monopoly markets, markets of diversified maturity (start-up stage, growth stage, maturity stage, decadence stage and innovation stage);
• Service or product suppliers, new entrants, existing market performers, leading enterprises and emerging enterprises

Service Content

We use all analysis methods to provide a more precise market size and segmentation research

Market Size

This section comprises research on the total size of target products or industries, including output and production values of the target products and industries in specific periods. The market size analysis provides the precise picture of production, sales, storage, import and export on the select markets. The market size is studied in many ways:

• Supply-end Market Size - through interviews with suppliers and industry experts. This method is used for numerous and dispersed downstream industries.
• Demand-end Market Size – through interviews with end-users, by making stratified sampling with consumers. This method is used for downstream markets that are fairly simple with concentrated applications.
• Demand and Supply-end Size Cross-Check – the market size is calculated using both methods for cross-check and verification. This method is used for relatively monopolized products or industries, with concentrated supply and consumption.

Market Segmentation

Market segmentation is used to segment the total market size, by one or more variables, according to the downstream consumption sectors, applications, product types, consumption regions or product grades.  

The market segmentation is done depending on the product/industry characteristics and actual situation. Market segmentation must be done after fully understanding the market instead of optionally segment the total market size.

Service Advantage

• Rich Research Experience: ACMR has a rich experience in market size and market segmentation research in the automotive, machinery, medical care, B2B, chemical industries and energy sectors.
• Professional Research Talents: ACMR has gathered a large number of professional talents studying the automotive, machinery, medical care, B2B, chemical industries and energy sectors.
• Large Database System: ACMR has a huge database system, comprising industrial enterprise census data, China macroeconomic statistical data, industrial statistical data and regional economic data. This provides a significant data support for the market size and segmentation research.
• Powerful Data Collection Network: ACMR has 120 local data collection agencies, rich experience of more than 100,000 business interviews and basic data verification of nearly one million businesses. This ensures sound performance for the market size and segmentation research.