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Market Entry Research

Service Introduction

With the market access research and consulting services, ACMR helps clients find out business opportunities and set up reliable strategies on their investment.

It helps clients:

• Discover market opportunities and threats
• Understand the market competition
• Study the channel structure
• Settle down potential consumption groups

Applications

Medical care, Automobile and After-sale Service Market, Finance, Insurance and Other Service Sectors, Chemical Industry, Industrial products, Retail, Fast Consumable, Textiles, Architecture/building Materials, Real Estate and Luxury Products Sectors

Service Content

The service comprises the following elements:

Markets

• Current and future market (size, regional distribution and development trends)
• Factors affecting the market development (PEST analysis)

Competition Assessment

• Market competition trends (price competition, brand competition, channel competition and others)
• Competition trends by region
• Measures, advantages and disadvantages of competitors in strategic layout, marketing management and channel structure
• Opportunities and threats in the competition

Products

• Product types
• Products features
• Market shares and future development trends by product type
• Proportions and features of products used by region and users
• Replacement trends regarding advantages and disadvantages of the products

Consumers

• What types of consumers there are?
• What are their attitude and perceptions (why do they need or reject products/services)?
• What products and services do they like most?
• What is their feedback and perception of the existing products and services?
• What are their usage features?
• What are their purchasing features?

Service Advantage

• Fully understand industrial and product markets and provide clients with comprehensive and profound information to enter the market.
• Fully analyze market competitions and user requirements to provide clients with precise opinions to enter the market.