Usage and Attitude (U&A)

Service Introduction

The Use Habits and Attitude Research (U&A Research), is designed to study consumer's usage habits and behavior, offering a comprehensive, usable and unfixed analysis framework for practical research. U&A Research provides information on consumer usage and purchasing habits, attitude toward products and brands, and brand mix at the demand-end. With this information, businesses can scientifically settle the following marketing management problems:

Seek market opportunities for existing and new products;
Effectively segment the markets, select target markets and settle product orientations;
Establish marketing strategy scenarios;
Evaluate business marketing activities.

Applications

B2B marketing businesses and consulting service companies

Service Content

U&A Research mainly weighs the following indexes:

Brands: popularity, trial use rate, brand diversion, loyalty
Usage: used products, users, application time, occasions, modes and frequency
Purchase: purchased products, buyers, purchasing occasions, modes, frequency and amount
Brand Assessment: overall, functional, emotional
Media Contacts: TV, newspapers, radio, network and outdoors
Life Forms: social values, attitude towards life, family, career and purchase
Background Information: business establishment time, sales revenues, number of employment and business ownership

Service Advantage

Our unique database resource ensures a wide coverage of business users. On the basis of the national economic census database, ACMR keeps updating its databases annually, including updating business information, contact details and contact persons.
Strict quality control, such as interview monitoring, re-examination of questionnaires and sampling re-visits, ensures the quality and credibility of the data.
Powerful data collection capacity, backed with 80-seat CATI center that interview about 800 businesses each month. ACMR has agencies in all major cities assisting to implement the projects.
Analysis in line with industrial features to meet with specific demands of clients.