Brand Research

Service Introduction

This service provides clients with information about their brand image, competitive brands, brand priorities of consumers and group users, so as to settle or re-settle brand images and values.

Service Content

Brand Tracking

This is a tracking survey of the brand image, orientations and assets. It explores the trends of changes regarding consumer brand loyalty, analyzes the relation of brand orientations and consumer attributes, compares with competing brands and sets market strategies and brand maintenance proposals.
Brand Testing
Brand testing is used to design the brand image using the U&A research. Brands may change consumers' attitude and view on the goods. Goods sales will be affected by changing images. We supply clients with a brand image analysis method, integrated multiple modes, to help clients know what are the images of their own brands in the minds of consumers, what images should be set up, and what must be done to achieve the brand images.
Brand Loyalty

Proportions of stable consumers, passionate buyers, satisfied buyers, habitual buyers, and buyers without any brand loyalty;
Overall satisfaction rate and reputation rate of the brands;
Brand access rate, application rate, purchase rate, occupation rate, re-purchase rate, re-recommendation rate, and reasons;
Brand infiltration rate, brand loss rate and brand loyalty;
Brand imperfection

Brand Position

Proportions of ideal brands and prioritized brands
Test on the brands influence on goods purchasing
Use of the measurement table technique and obscure evaluation technique to test the assessment of target consumers on the brand image
Use of discriminant analysis on the value of the target brands and brands of main competitors to generate brand position map
SWOT analysis on the brands' position

Brand Association

Brands are associated with the personification mechanism. We explore the adjectives and sentences associated with the brands, and adjectives and sentences associated with ideal brands, so as to penetrate into the priorities of brands in user minds.

Service Advantage

ACMR has accumulated a rich experience in brand research, and has formulated a series of brand research techniques and methods.