End-User Research

Service Introduction

ACMR's User Research focuses on the consumption behaviors and purchasing decision-making process of group users. Group users include the government, enterprises, and medical and education institutions. We do extensive research on their use habits, behavior, brands and customer satisfaction.

Applications

Group User Research mainly covers the sectors of IT, Logistics, Express Delivery, Automobiles, Insurance, Mechanical and Electrical, and Medical Care. It helps manufacturers in these sectors understand group clients' consumption, purchasing procedures and satisfaction with the services.

Service Content

Use Habits and Attitude (U&A)
This service offers information on consumers' use and purchasing habits, and their attitude towards the products and brands. It also offers data and analysis on the market competition and brand use at the demand-end.
Brand Research
Provide clients with information about their brand image, competitive brands, brand priorities of consumers and group users, so as to settle or re-settle brand images and values. The research includes brand tracking, brand testing, brand loyalty, brand imperfection, brand orientation and brand association.
Customer Satisfaction
Comprises information about the degree of customers' satisfaction with products and services, including major evaluation indexes as customer satisfaction degree, loyalty, complaint and recommendation by other users.

Service Advantage

ACMR's Group User Research is done using the company's enterprise databases. ACMR has an enterprise database containing information on five million enterprises and institutions covering all industrial sectors of Mainland China. In addition, ACMR has formed its own IT enterprise contact person database, executive database, and human resources management database in the past 10 years, which enables the business to effectively supply company lists for samples for group research.
ACMR has a significant data collection network and interview execution capacity. It covers Mainland China, except for Tibet. ACMR has the country's earliest and largest computer-aided telephone interview system (CATI). The program may be implemented in diversified modes, such as face-to-face interviews, in-depth interviews, telephone interviews and on-line research.
ACMR has a large number of professional researchers and user research-related models.
ACMR has provided services to FEDEX, IBM, China Energy Conservation Promotion Project Office, Siemens, other top 500 global enterprises and the government, and has accumulated rich research experience.