Daily Chemical Industrial Products Sales Channels in Key Cities

Project Background

The client is a multinational manufacturer of daily chemical industrial products. In order to better analyze its product sales channels, find out proper channels contributing to its sales, and extend it with more sales supports, ACMR made a quantitative research of the daily chemical industrial product wholesalers in four major cities.

ACMR Service

ACMR made a general investigation of 12 leading daily chemical industrial product wholesale markets in Wuhan, Shenyang, Yiwu and Guangzhou cities.

On the basis of the general investigation, it arranged face-to-face interviews with key wholesalers.

Values to the Client

With the ACMR data and report, the client gained full understanding of the wholesalers' size, product varieties, attitude towards retail business and assessment of major suppliers of daily chemical industrial products in the target cities. It re-grouped all the wholesalers and found out the channel contributing most to the client sales.

The client integrated the channels and paid higher attention to channels with greater contributions to the sales, based on the channel analysis.