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Channel Research

Service Introduction

Channel hereby means the process of delivering products from manufacturers to wholesalers, retailers and end users. Channel research may be separated into the circulation market survey and retail market survey, according to the commodity circulation order.

The circulation market survey normally circles around the choice of the highest level dealers, while the retail market survey focuses on selecting key end-users and their composition.

Channels are decided in consideration of the following two items:

• Select Product and all its channels;
• Select Brand of the products of a manufacturer.

Crucial Issues with Channel Research

• How to plan channels
• How to choose dealers
• How to control channel costs

Service Content

Main Analysis Indexes for Channel Research

• Channel structure and power: find out key channels
• Competitions among the channels: select the best channels
• Market infiltration rate of the channels: weigh the capacities of the channels
• Product circulating speed and profit rates at each channel: inspect the efficiency of the channels
• User purchasing habits and satisfaction: weigh channels' current situations and future potential from the perspective of users

Channel Structure