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Data Processing

Service Introduction

Data processing refers to the complete check of the data validity, accuracy, consistence, integrality, and its relevance to the client's requirements. We improve the data quality and effectiveness by confirming the authority of the data source, processing and integrating the data, and making phone calls to check the data validity. 

Applications

• Large amount of data faced by clients;
• Frequently updated data;
• System change;
• New analysis plan is launched;
• Lack of enough time and resources for analysis.

Service Content

We compare the existing data with authoritative data, analyze and clean it, evaluate the integrality and accuracy of the data. We fill missing data, update data by telephone interviews, and analyze the data quality.

• Data Validity: We evaluate what data can solve what kind of business problems, suggest what data is needed but not available at the moment, how to collect these data and how to change the existing data for the purpose of analysis;
• Data Integrality: We evaluate the data integrality and come out with quality data report, suggestions on how to improve the data integrality, as well as data processing design and execution;
• Data Accuracy: We evaluate the data accuracy according to its updated time and cross-check with the authoritative data. Data of less validity is checked by telephone.

Service Advantage

• We help companies process a large amount of application data to obtain higher data quality, and make better marketing decisions;
• We use scientific sampling and evaluation methods to check the data, and obtain true, accurate and virtual data;
• We help better organize the data in order to make more insightful decisions;
• We provide valuable data more quickly and effectively;
• ACMR's strong executive ability, professional call center team, long interview experience and fast data processing ability provide powerful support for data processing;
• We have accumulated huge data for database marketing in the long years of research experience, and have become a powerful guarantee and a third party data provider for our clients.

Data Processing Flow