Direct marketing

Service Introduction

The so-called “Direct Marketing” is to mail a company's information to the decision maker in the target company or end-user. The mailed information includes the company's latest trends, sales, products, investment and other. This is an important promotion method of target marketing aiming to result in the most efficient and effective promotion for target customers.

The Direct Marketing is particularly suitable for advertising, improving corporate reputation, meeting invitation, member recruitment, new product test, customer feedback and follow-up survey.

Application Fields

B2B Marketing Research, Finance, Insurance and other service sectors, Advertisement and Public Relations sectors, Conference Organizations.

Service Content

Direct mail consulting: We set marketing plan according to the promotional content provided by the client, and evaluate the suitability of direct marketing for it;
Package design: We design the pattern, file, gift purchasing, envelop and slogan, also design and print the direct feedback material;
Mail process: Including tag or envelop output, folding and packing, mail delivery;
Data process: Input and management of direct mail data, analysis of effectiveness;
Feedback (supported by CATI): Analyze the effectiveness of direct marketing.

Service Advantage

Strong Pertinence: Target the right clients for advertisement and promotion
Strong Flexibility: Cross time and space, in various forms, informative, and easy to collect and deliver
Economical: Low cost of usage, high rate of return
Humane: Friendly and easy to accept
Highly Measurable: Easy to get the feedback from the target clients, the effectiveness can be measured easily
High Confidentiality: Covered releasing ensures the advertisement strategy is not disclosed to the competitor easily