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Research on the Chinese Concrete Mixer and Construction Crane Market

Project Background

The client is one of the global top 500 enterprises and the largest construction machinery group in the world. Through this market survey, it wanted to have an in-depth knowledge of the market size, development trends, competition, and user purchase in the Chinese concrete mixer and construction crane market, so as to find out suitable partners, establish manufacturing base and increase its product lines in China.

Research Solution

Using the statistical data from the China Construction Machinery Association and Customs' import & export data, ACMR researched the two major suppliers occupying above 80% of the domestic concrete mixer market, and the top four construction crane producers. It interviewed sales managers in all major enterprises, distributors and direct-sales agencies of 20 leading enterprises. It also did telephone and in-person interviews more than 150 users of various types using local agencies.

Through comprehensive analysis, ACMR obtained information on the market size, major segments by region, user type and purchase mode, and market shares of each enterprise in the country from 2002 to 2007. It made market forecast from 2008 to 2012, by establishing a macro index regression model for concrete mixers, cranes and fixed assets investment in major user industries. It also summarized sales models and users' purchasing behavior in each product market, recommended optional partners to the client, and raised proposals on the feasibility of entering the Chinese market.