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User Research in Express Delivery Industry

Project Background

The client is a multinational express delivery service provider. In 2005, it asked for a large sample user survey in select cities, in order to analyze the characteristics of the Chinese express delivery users. With the survey, it gained understanding of the purchasing and usage habits of domestic and international express delivery users in China, which served as a basis to make an effective marketing strategy and design express delivery service products.

Method

Telephone interview

Cities

Beijing, Shanghai, Shenyang, Nanjing, Guangzhou, Xiamen and Wuhan

Industries

High technology, precision instrument, pharmaceutical, textile, manufacturing, and trade

Sample Size

3,500 users were interviewed, including 1,000 users of both domestic and international express delivery services

Values Brought to the Client

ACMR adopted a scientific sampling method to pick out large, medium and small enterprises in the designated cities and industries to ensure the data were typical and representative.

With the ACMR survey data and report, the client gained a comprehensive understanding of the purchasing and usage habits of the Chinese express delivery users, major express delivery brands, volumes of express delivery, and factors affecting the selection of express delivery service. Subsequently, it formulated a clear marketing strategy, and developed service products that suited the Chinese express delivery users.