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Research on the Chinese Medical X-ray Equipment Market

Project Background

The client is a multinational medical equipment manufacturer. In order to formulate its development and marketing strategies in the Chinese market, it initiated a market research on the X-ray equipment in Chinese medical equipment market to gain a comprehensive understanding on the market situation, competition situation, end-user usage and product demand and requirements.

Research Solution

We conducted typical and in-depth interviews to study five types of X-ray equipment in 100 hospitals in over 10 cities. We also interviewed related important joint ventures, solely foreign-funded enterprises and domestic manufacturers. On this basis, we provided information on the market size, shares, segmentation, competition analysis, and raised proposals on development strategy.  

Value Brought to the Client

With our data and main findings, the client comprehensively understood the status quo and competition landscape of the Chinese X-ray machine market, and made decisions on further investment.