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Healthcare

ACMR started research in the medical field in 2002. Over the years, it has provided market survey and marketing consulting services to many internationally famous medical or medical equipment enterprises.  

By relying on its professional research experience in the medical field, ACMR provides you comprehensive survey service and market research solutions in the Chinese medical industry and medical equipment market.  

• Market Size and Shares of the Chinese Medical Device Market and Segments, to formulate a better market access strategy;  
• User Research, to better understand customers requirements, adjust products, improve services and formulate a more effective marketing strategy;  
• Competitor Research, to understand own market position and this of competitors and formulate a proper competitive strategy;  
• Channel Research, to optimize channel structures and find more suitable channel partners.   

Competitive Fields

• Medical Imaging Equipment: CT, MRI, X-ray equipment (X-ray bed and gastrointestinal diagnosis machine), DR, CR, angiography system, ultrasonic (type-B ultrasonic and color ultrasonic), nuclear medical equipment (linear accelerator, PET/CT and SPECT)
• Clinical examination and analysis equipment
• Electronic instruments and equipment for medical purpose (care, anesthesia and operation equipment)
• Medical and health apparatus, and medical consumables
• Medical technology/service

Solutions

• Market Research: Market size, market segmentation, market shares, market growth and market forecasts
• End-User (Hospital) Research: U&A, product selection standards and decision-making factors, purchasing process and habits, brand image and popularity, product and brand satisfaction, purchasing plans and budget
• Supplier Research: Market position and performance, business performance, marketing strategy (product, price, channel management and sales promotion), service strategy, development strategy and SWOT analysis
• Channel Research
• Market Environment Research

ACMR Advantages

• Professional market research model: Competition, degree of satisfaction, brand, and market landscape
• Complete database of the Medical Sector
• Rich industrial expert resources
• Advanced data gathering capacity
• Nationwide survey network
• Integrated application of multiple survey technologies: CATI, CAPI, in-depth interview, focus group, and online survey
• Experienced research team
• Strict quality control system