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Data Collection

ACMR Experience

Focus on business markets data collection and organization

More than 100,000 in-depth interviews with enterprises and basic information check of nearly one million enterprises.

Over 10,000 in-depth interviews with industrial experts and leading government officials

Large industry coverage including the Medicine, Healthcare, IT, Finance, Automobile, Tire, Energy, Chemical industries, Fast Consumable, Real Estate, Telecom, Education and Media Advertisement

Data Collection Methodology

Face-to-face interviews
In-depth interviews,
Telephone interviews,
Focus groups,
Credibility surveys and
Checks of marketing data

Data Collection Capacity – In-depth Interviews

ACMR is able to conduct surveys and interviews relating to distributors, suppliers, business users and business credibility in all cities and rural areas in the country. It has set up sound data collection network covering over 40 cities across the country. ACMR has completed nearly 5,000 projects, covering over 200 cities and rural areas.

To ensure the quality of data from large-scale interviews, the business interview department employs over 10 full-time supervisors to facilitate simultaneous gathering of data across the country.

Data Collection Capacity – C ATI

ACMR has a group of professionals with rich experience in business interviews. It has a sample database accommodating information of seven million enterprises.

Standardized Operation Procedure

The standardized operation procedure comprises internal training of task team members, program editing, sampling, interviewer project training, trial interview, data error detection, interview quality control (field monitoring and record check), data transform processing, technical statistics on contacts, and project summary.

Sound Quality Control System

Dual error detection is applied for crucial steps. Field supervisors shall be no less than one tenth of the interview investigators, which effectively promotes the accuracy of data.